Retail | Shanghai, China + Cologne, Germany
The fun, colourful and lively personality of this brand was developed to represent a collection of contemporary Scandinavian furniture with a younger market in mind. It features a cool and stylish collection that allows you to express your own personality.
The overall feel inside is a combination of a lifestyle store and a gallery. The entrance of the store features a trademark blue arch which draws you into the gallery ambience. The internal arrangement of space revolves around clear circulation flows bounded by furniture settings exhibiting a minimal “hygge” feel and supported by bold highlights of colour. Artistic feature displays interact with the home-styled furniture sets continuously reminding you that art and design are at the forefront of this Scandinavian brand.