Retail  |  Shanghai, China

Nestnordic is an international furniture brand offering Scandinavian furniture and accessories. The branding and showroom designs for NestNordic were developed to capture the essence of “hygge” – the danish art of cosiness, simple pleasures and living well. The idea behind the space is that it should bring you closer to Scandinavia and encourage a love for simplicity and comfort. The design intent behind the interiors becoming less of a showroom and more of lifestyle experience.

Whilst meandering around the various sets of furniture recreating realistic home-living interior spaces, you get a sense of the overall cosiness. A sense of place is reinforced by comfortable colours and an overall cosy mood whilst constantly being reminded of the Scandinavian lifestyle through visual stimulation from tv’s, lightboxes and pictures on the walls.